Category Archives: Branding

7 Ways To Market Yourself As An Actor


Marketing and promotion are important for actors at every stage and something that should not be overlooked. Here we look at ways YOU can build a smart marketing strategy and start to create a professional presence online through your website and social media marketing. Of course, you definitely need to be talented and good at your […]

Marketing and promotion are important for actors at every stage and something that should not be overlooked. Here we look at ways YOU can build a smart marketing strategy and start to create a professional presence online through your website and social media marketing.

Of course, you definitely need to be talented and good at your craft and if you want to build a name for yourself and your brand, you must find creative ways to market yourself. The game in the industry has changed and the standard route isn’t the only method to get your acting career lifted off anymore. For this reason, you can’t rely solely on the auditions that your agent sets you up for to be your only source of opportunity to get acting work. The good news is that there are a lot more tools at your disposal to promote yourself to a larger audience of people, which also means there is a lot more competition out there doing the exact same things you are. Actors are known to network and work on passion projects. As well, people are getting famous on YouTube, creating their own projects that launch them to stardom, people are getting famous for their wacky personas on reality shows, and overall, people are finding some very inventive ways to become noticed!

So as someone who wants to succeed in the film industry, how do you properly market yourself in ways that sets you apart from the rest of the actors looking to do the same?

Lets start with the key marketing tactics and tools for you to think about incorporating into your marketing arsenal:

AMP Talent Blog1. First off, have something to sell: If you want to be the second coming of “The Situation” and launch yourself to fame on a reality show, then you won’t have to worry too much about this. These reality stars hit it big for a couple of years, then they end up fading quickly into the long forgotten atmosphere of Hollywood and go end up working normal jobs and living normal lives. They peak early and make the most money of their life in a 2-4 year span, but they don’t have any real quality talent to fall back on when their hit reality show fades from the spotlight. So if you want to become a real actor and launch a career that is going to have longevity and avoid being just a thing-of-the-moment, then you need to first make sure that you have a product to promote. This means that you have talent and are working hard to develop that talent. Make sure you’re confident in your abilities and at a point where you feel confident pushing yourself in front of people to try to sell yourself. If you’re a little insecure and unsure of your acting chops at this juncture, you might be best to get some training and work on your core skills before even thinking about marketing yourself.

2. Marketing materials are ready to go: We reiterate your headshots, resume, and demo-reel a lot throughout these posts, but that’s because they’re that important. They’re your first impression on every director and casting director when you’re submitted for auditions. You can’t even begin to try to market yourself if you don’t have quality up-to-date materials that can present you in the best way possible. So talk to your agent, manager, or an industry professional about your resume, demo or show reel and photos to make sure that they’re going to market and promote you in your best light possible.

AMP Blog Actors Business Cards3. Comp Cards/Business Cards: A great tool for actors to use is a business card that has their headshot printed on it. These are much easier and more effective to hand out when you meet people at networking events, or other important industry people than handing out your full-sized headshot or resume. Plus this card can have all your social media links, contact information and professional representationTalent Agent, and any links to your website, or other information related to your acting online. Carry these cards with you when you attend parties and events and for various film festivals.

4. Make sure you’re online: You can refer to our past article How Actors Can Build A Brand Online for detailed information how an actor should be managing their brand on the web, as well as the most effective platforms for marketing themselves. But making sure you have some sort of online presence is key in helping to market yourself and show people who you’re an actor to be taken seriously. Creating a website is the most common platform for actors to promote themselves and list all their credits, as well as some of the most common social media platforms like Facebook, Twitter, and Instagram. Also be sure you’re on sites such as IMDB and Casting Workbook (which you should be if you have an agent).

AMP Blog youtube-logo5. Think outside the box and become a creator: The example I’ll use is a guy named Jimmy Tatro. He said he had always wanted to be on TV and become an actor, but never really wanted to go through the whole gauntlet and hassle of auditioning and trying to beat out thousands of other actors just like him. So what he did when he was attending the University of Arizona was start his very own YouTube channel called ‘Life According To Jimmy’. His channel was all catered around college life, partying, girls, and frat boy life. Well, he started putting out one video a week and his channel exploded and went completely viral. He built up a huge fan base and started to get a lot of exposure, not to mention promote himself as an actor who was exceptional at playing the “frat boy” character. Not only did he get to make his videos every week, entertain thousands, even millions of people, but also he also recently crossed over to do his first few film roles. Adam Sandler saw him in one of his videos and cast him in a small role in Grown Ups 2, then he was also recently in 22 Jump Street. Both movies saw him playing his signature “frat boy” character, but by creating his own stuff on the web he managed to separate himself from everybody else doing the audition grind, prove that he could act and had presence on-screen, as well as completely bypass all the years of grinding it out to get that one break. Sure he spent years building up his channel but he was doing exactly what he wanted to do.

Now there is a prime example of taking matters into your own hands, creating your own things and not sitting around waiting for your lucky break. Go out there and make big things happen and understand that nobody is going to give you a handout.

AMP 7 Marketing Tips for Actors6. Marketing & Mentorship: In the early stages of your career, it will be completely up to you to hit the street and do your own marketing and promotion, but as your career expands you will have the opportunity for more and more people to help you carry out your marketing activities. You can also seek the guidance from someone you know who works in marketing, or are experienced with various marketing methods and can help you out with your career.

7. Actors Workshops & Theatre: In order to market your talents properly, you will have to find as many outlets where you can perform and get seen in front of large audiences of people. Acting workshops will be important for you to perform in front of key industry people, while theatre will help you to sharpen up on your live performance skills, which are at the core of most great film actors. Make sure you’re auditioning and getting out there as much as possible for these other avenues outside of your typical audition circuit to maximize your opportunity and exposure.

AMP Blog 7 Marketing Tips for ActorsWhether you like it or not, you’re going to have to get out there and market yourself and network. It’s a huge component of the industry now and making it as an actor. Sure you may be a good actor, but if nobody ever sees you, or hears about you, then how are you ever going to show them what you can do. Simply waiting around for auditions is not enough; you need go the extra mile and really focus on yourself as a brand and making sure you’re marketing yourself as often, and as effectively as possible. The difference between someone who makes it and someone who doesn’t may actually come down to who’s the better marketer and promoter.

Personal Branding For Actors


  So what’s a personal brand? “Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for — the values, abilities, and actions that others associate with you. It’s a professional alter ego designed for the purpose of influencing how others perceive […]

 

AMP_personal-branding-for-actors_SEP14So what’s a personal brand?

“Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for — the values, abilities, and actions that others associate with you. It’s a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity.”

So you can see that personal branding is everywhere. We all have developed a personal brand over the years (most of us without even realizing it) that other people use to associate us with certain things. So like the quote stipulated, personal branding is all about recognizing what your brand is and using its strengths to your advantage. As an actor, it’s going to be essential that you realize your brand and make sure you cultivate it yourself, instead of letting it be the one to define you.

What’s the purpose of a personal brand?

Obviously, first and foremost the purpose of developing a strong personal brand is to get more work, to improve your career, and to become more successful at whatever it is you do. A personal brand is all about leveraging yourself so you can influence the particular target market that you’re trying to reach. Your goal is to become a leader in your industry by clearly communicating your brand to your audience and what it is you have to offer. You’re building a promise with your audience about what you can provide them. The strongest brands have perfect alignment between what they promise to offer customers or fans and what they end up delivering. By executing a strong personal brand you will show your followers why you’re different and have something to offer that no one else does, that you’re exceptional at something in particular and always put forth great work. You will also show that your brand is a real person and accurately depicts who you are, what you represent, and that you’re passionate about what you do.

Is your personal brand the same thing as your personal image?

No, your personal brand and personal image are different. Your personal image is the set of qualities that your friends would say to describe you, such as your physical characteristics, style, personality, likes and dislikes, and so on. While your personal brand is how others will perceive you, particularly in a work setting. Your personal image is something that people will formulate, who know you and have been friends with you before, but a personal brand is more how the public will perceive you and the work that you do. They say that in the best circumstances, your personal image will be a direct reflection of your personal brand. But it doesn’t have to — people do go out and create personas that are slight or extreme exaggerations of who they are as a person all the time.

 

 

personal-brand-management

Why is personal branding so important for actors and entertainers?

Personal branding is especially key for performers because you are your product — your look, talents, and physical body is your selling tool for landing jobs. This is why being cognitive of your brand and creating something that’s authentic to you and your skill set is going to be a big difference maker in the success of your career. Also, there is simply too much competition and too many people in your same talent and look bracket that you have to find a way to create an advantage for yourself. You do this by creating a strong personal brand that sets you apart, highlighting what makes you uniquely you.

What are some key platforms that actors should use to execute their personal brand effectively?

We touched on this in a previous article about actors being active in the online space in order to help market themselves, but here are a few of the key platforms:

Branding SocialWebsite & Social Media: In order to effectively build and maintain a personal brand, you will have to be active in the online space. That’s where you’ll be able to build communities of fans and followers, as well as get the most traction with the least amount of work. If you’re serious about developing a strong brand for yourself, then you need to create a network hub online where you’re active in conversations and people can have access to your work and contact information.

YouTube (web series/comedy channel): Again, we’ve touched on this before but creating your own projects on YouTube is the most common theme nowadays for performers and comedians. It’s a way to potentially avoid the long and tedious audition process and build an audience for your work, which can bridge you into more traditional film opportunities if you get enough attention with your channel or web series. A prime example is Workaholics, which started as a series of videos on YouTube and is now going into its fifth season on the Comedy Central network.

Blogging: While creating an actual written blog will take a lot more time and effort, it’s definitely a great way to actively build your personal brand. By building a voice through your writing, you will be able to reach your desired market and connect with other actors who’re going through similar experiences as you. Considering how tough the business is, finding other like-minded people is going to help you to build confidence and gain some different insights and perspectives into the industry.

So now that you have a little more insight into where you should be going to build your personal brand, what are some of the golden rules to make sure you do things right?

Your goal with personal branding is to communicate 3 things:

  • Who you are
  • What you do
  • What makes you different, or how you create value for your target market

There are too many bloggers, brands, and companies online that give off muffled messages to their followers. You have to be so clear to your audience about who you are and what you do. It’s important to have a niche and a very focused area that you excel in and provide value to your customers. You know what they say, “why do a few things good, when you could do one thing great.” You’re a performer so your message should be very clear to your audience about what you do.

Here are some important rules and guidelines to follow by in order to execute a strong personal brand:

personal branding artistBe authentic and inject your personality into your brand: As an actor, your brand is YOU and what can bring to the different characters you play. Just like you would in the audition room, you want to show off your personality and give everybody a taste of the type of person you are. You need to show people that you would be a pleasure to work with and are a quality person on top of your acting skill. You can do this by talking very openly and candidly to your followers online and creating a real person who others can relate to. Most importantly, just be yourself and leave your ego out of it. There are enough people who achieve a little bit of “social media fame” and think they’re King of the Net. Also, if you want to gain an advantage over others and give people something unique, then just be yourself, as nobody will see things exactly the same way you do.

You must have passion for what you’re doing: Obviously your brand will suffer if you don’t love what you’re doing. Treat your own brand as a labour of love and a unique voice that others can connect with. If you don’t love what you do and force your way through it, people will be able to tell and you will lose motivation over time to continue building your brand.

Personal_Branding_3Simplify your message: The best brands communicate a lot of information with very little. That’s because a strong brand is simple but it ignites a very specific emotional response. For you, it will come down to communicating very simply what you do and what you can offer your followers. Perhaps it’s just a fan page where people can follow you and ‘like’ you if they know your work, but if you want to create a stronger brand then you will need to provide value to your followers and communicate what that value is. Is it acting tips? Funny quotes? Hilarious articles that you find, or write? Find out what your message is and make it simple.

Engage your followers: This is one of the least interesting social media tidbits, but it’s always important to mention because people often forget about it or get too lazy and don’t do it. Always make sure you’re engaging with your followers as often as possible to create that two-way dialogue.

Be relevant: Particularly if you’re a blogger, it’s key that you keep up with current trends and themes so that you’re topical and people see a reason to read your stuff. Always make sure you read about what’s going on in the industry just as often as you’re writing about it.

Working on carving out your personal brand is going to take a lot of work, there’s no denying that. But will it be worth it? What will be the end result?

Well…there are a lot of positive outcomes that will arise from working hard and being consistent with your personal brand. For starters, you will start to gain attention from some key influencers in your industry if you’re active enough in the conversations in your industry. Important people will take notice and begin to follow you and start connecting with you. Secondly, you will start to create a community of like-minded followers who will boost your credibility in your industry. For example: if you go to an audition and the casting director looks you up online and sees that you have your own website and blog that’s professionally done, samples of your work on YouTube, as well as have a Facebook page and Twitter with thousands of followers, how much more likely will he be to cast you? Definitely more so than if you had absolutely no information about you online. Thirdly, not only will more opportunities come to you, but also more of the right opportunities will come to you. That’s because you have created a very strong personal brand that is directly in line with who you are as a person and what you can offer as a performer. Lastly, you will become a leader in your industry and will be perceived of someone who is an expert. That’s exactly what personal branding is all about, figuring out what you love to do and what you’re good at, and then strategically carving out a space for yourself that is in line with your goals and aspirations.

We’ve all been creating a personal brand in our lives, but most of us have been doing it passively. It’s now time that you take control and start to take the active steps to understand what yours is and make sure you’re communicating it to the world in the right way. So do so by creating something that is authentically you and something you can be excited about growing into the future.